“The CARE (Conscious Aerosol Research for Environment) program is our most effective step to respond to customers demand for sustainability, especially in our products.” – Federica Naso, R&D – Sustainability Specialist of Cosmosol, explains. “The path to success isn’t easy. Success is achieved by offering information, providing the full story, and avoiding misunderstanding. This is essential for expanding customers understanding and satisfaction. Trust and respect for social values and for environmental sustainability comes into play in a big way as well as incentivize to our creative people and our suppliers with the research of the widest range of sustainable and innovative materials and ingredients. The final goal in the CARE program is to switch by 2025 the 80% of the Cosmosol production with natural and ecofriendly propellants besides the continuous developing of full-sustainable aerosols products. We believe and hope that our approach will lead the way to do aerosol in the future.”