After one year from the beginning of the health emergency, we can say that 2020 will influence consumer behavior and attitudes for a long time to come. The relationship with the surrounding environment has changed, forcing people to evaluate in a different way purchasing priorities with eco-ethical considerations that drive more conscious purchases. Wellness has become an important part of beauty, and the pandemic has taken the concept of holistic health to new levels with a focus on mental wellbeing. Covid has accelerated the change in the way how consumers discover and purchase products creating the need for a true beauty experience that also includes the professional and medical device sectors. Cosmosol prepares for the future observing the present thanks to a continuous dialogue with partners and constant analysis.