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Trends in the world of cosmetics and personal care

Cosmosol analyzes the trends of the restart, aware that personal care products are increasingly present in everyone’s daily life also thanks to online sales convenience which in Europe represent 19% of total sales in the sector, while in the United States 48%. It is a shopping channel already very developed in the beauty world but destined to grow, according to an estimate, of 8% per year also thanks to the encouragement of the numerous influencers who dispense careful advice to promote the high quality of the products, the refinement of ingredients and environmental issues. Among the trends of the moment, the arrival of J-Beauty in the Western market is certainly among the most relevant for a recovery which will lead to the discovery of multipurpose products, foods with natural ingredients and technological support.